CANNAFRICA, the first CBD lifestyle brand to hold a coveted-spot on the JSE through its investment holding company Labat Africa, celebrated its first retail store opening last night at Willowbridge Mall in Durbanville.
The store is the first step in CANNAFRICA’s plans for aggressive market expansion this year, with further stores planned for the North West, Gauteng and KwaZulu-Natal provinces.
At last night’s ceremony – which was attended by the likes of Western Cape Provincial Parliament’s Deputy Speaker Beverley Schäfer, Labat Africa board members and other key stakeholders – CANNAFRICA CEO Herschel Maasdorp explained that the company’s vision was to seize the opportunity presented by the recent boom in the Cannabis category, while simultaneously increasing access through a more inclusive approach.
Thursday 9 October 2020: CANNAFRICA, the lifestyle brand of the first JSE-listed Cannabis company, Labat Africa, celebrated the official opening of its first retail outlet yesterday evening.
The intimate launch event, which was hosted at the new CANNAFRICA store located in Willowbridge Mall, Durbanville, was attended by the likes of Western Cape Provincial Parliament’s Deputy Speaker Beverley Schäfer, as well as Labat Africa board members, influencers, members of the media, and other key stakeholders.
Says Ryno Beck, CANNAFRICA store owner: “We’re excited to be able to introduce our offering to the community of Cape Town, and hope to become a destination for those seeking to explore the benefits of a cannabinoid-enhanced lifestyle.”
CANNAFRICA’s first retail outlet will initially stock a collection of rare cannabinoids, CBD tinctures and CBD pet care products, and will later expand to include softgels, supplements, personal care products, beverages, edibles and mini grow boxes. The CBD-infused products are manufactured at a state-of-the-art, SAHPRA-accredited, GMP-certified facility, providing a premium experience to users.
CANNAFRICA CEO Herschel Maasdorp explains that the company’s vision is to seize the opportunity presented by the recent boom in the Cannabis category, while simultaneously increasing access through a more inclusive approach.
“We believe the moment is ripe for growth and innovation. Cannabinoids offer a host of proven health benefits, and with the advent of the pandemic, we believe that the moment is now for aggressive expansion within the market.
“Our vision is for more South Africans to be able to experience the immune-promoting qualities of CBD, thus realising the full wellness potential of the Cannabis plant.”
More CANNAFRICA retail stores will open towards the end of the year, in Hartbeespoort Dam (North West Province), Sandton (Gauteng) and Durban (KwaZulu-Natal) – with an extensive national footprint anticipated to follow.
Visit CANNAFRICA: Store 48, Willowbridge Mall, Durbanville, Cape Town.
For more information, visit www.shopcannafrica.co.za